Sunday, May 11, 2008

Keep Those Niche Stores Small


I see tons of Niche Stores that use the whole category tree as their store. I highly suggest your store be only 5-6 pages of niche items. Two reasons. First, you can spend more time on each store page optimizing it out for the phrases you are shooting for and making them look less out of the box. Having a store with tons of store pages takes a while to optimize and usually I see that most are only half completed. Second, it is easier to promote smaller store individual pages quicker and get the whole site indexed quicker with the SERPS. Remember, you should be micro niching until you are able to compete with the big boys. It is very hard to get a whole electronics niche store ranking good in the SERPS. Take the time to really search out your niche and build a complete store around it. It is easier to work on and maintain and will likely produce faster results as well.

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