Saturday, March 26, 2011

Cutts On Article Marketing

Matt Cutts recently commented in the video below his thoughts on article marketing. Even though he frowns on it, you can tell if done right, it can help in your back-linking process. The problem is that not everyone does the process right. They do not start with a good high quality article to spin. They then do not spin it thoroughly using The Best Spinner, do not spin and rotate their anchor text and they likely do not belong to some good networks such as SEO Link Vine.

Article marketing should only be a small portion of your back link building strategy as well and all back link building should be slow and as natural looking as well. As best as you can get it. People hate to hear that it takes a good 6 months to a year to get a site seeded real well and producing a reasonable income. The old days of knocking out 1000 directories and submitting one article to 50 article directories in the first week is over.

Although Matt says they frown on article marketing, it can still be effective if done right. I have many sites that are proof of this. If you do it like 80% of the masses try to do, it will not help one bit. Take your time, spin them good, rotate the anchor text and pages they link to and submit over time.

Also be working on building other as close as natural backlink methods too. Not just through articles.

Thursday, March 10, 2011

Recovering From Google Farmer Panda Update

Not sure how I missed this, but the great Vanessa Fox has a fantastic post up on Search Engine Land about what to do if your traffic has gone down since the Google Farmer/Panda Update. It is quite a long post, but she covers it pretty thoroughly. I have had a handful of sites affected by the last update, but am pretty sure what changes I need to make. Not drastic mind you. Pay close attention to the authoritative Content and duplicate content. While not surprising, many sites might fall into the more ads than content category. She also covers how Google recently launched an algorithm update intended to address scraper sites, but I know for a fact that this still needs tweaking on their end. I see scraper sites outranking some original sites everyday. Web spam is always changing and sometimes Google seems to chase their own tail in this department quite often. Anyways, read it slow and absorb it as it is a great post. She really writes great stuff and is worth following.

Friday, March 4, 2011

Video On Outreach For Linkbuilding

The latest Whiteboard Friday on SEO Moz is fantastic this week as it is done by Tom Critchlow and he covers what he calls Outreach for Linkbuilding. None of this is earth shattering and you will of course recognize that he mentions Twitter, which I have had great success with in certain niches. He gives great tips on how to reach out to other webmasters and online marketers for backlinks. Plain basic stuff, but broken down for you to easily understand.


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