Sunday, October 12, 2008

Pay More Attention To Your Store Pages


I can not stress enough how important it is for you to pay close attention to your actual BANS store pages. If you are simply using default titles, metas and store listings and not adding unique content on those actual store pages, you are setting yourself up for problems. At the very least I stress 100 to 200 words of content on each of those pages and ALL the metas need to be addressed as well. I like to also limit the number of items shown as well. The default is 20 and I suggest 15 or less. I also like to use the search operators to better filter out what I am trying to sell on that page as well. Content is crucial throughout the WHOLE site, not just the individual content/article pages. With all of the BANS stores out there, you can bet you share a niche with other BANS users. The more you set yourself apart, the better the chance you rise above the rest and the better you look in the eyes of Google. A great litmus test is to in your mind remove the store listings from a page and ask yourself if that page could survive without them. Please, for your own well being, make this a priority.

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