Obsessing Over SERP Rankings Will Drive You Mad

We all do it. We all easily fall back into the trap of chasing the SERPS around. I get guilty of it as well every now and again. I have noticed though the more I just follow what Google and other SERPS want from me, the better those sites rank and recover.

The Google algorithm changes constantly. Trying to change on the fly will hurt your site and waste precious time. I have said it time and time again. Great sites find the way to the top. Of course there are basics you need to follow, but even Google is letting you know what they expect. I see people get so freaked out from SERP drops, it stops them dead in their tracks.

Keep abreast of the changes and constantly be striving for a better site for the surfer with the SERPS in mind. Checking rankings 10 times a day does no good. Keep adding content and only modify a site when you are sure it is working towards both what the surfer and SERPS benefit and expectations. There are constantly new tricks introduced daily, but just make sure this isn't a temporary piece of gum in the dam crack. If there is one thing Google is good at, it is self healing itself and closing up weaknesses.

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