Wednesday, December 3, 2008
Could You Talk To Google Face To Face?
As we close out 2008 and head into 2009 you ought to gear your site building in a manner that would let you answer Google face to face with anything you do to your site. Everything from meta tags to 301 redirects to page file names. You better be prepared to be above board on everything. All of the manipulation, grey hatting and over optimizing to rank better days are ending. Are there loopholes? Absolutely. Every system will have loopholes, but they are closed shut quicker than ever. You truly will be judged more than ever on your onsite building than ever before. You should be concentrating on things YOU can control. Start really looking at your sites now and ask yourself if you would be comfortable explaining every little aspect to Google and how they would react.
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1 comments:
Appears to be more fear mongering to me. While Google is the best option out there in regards to keeping spam out of the search engines, they still do not have the power to find every 'gray' hat technique and nix it.
I've had the misfortune of having some sites deindexed, but far more have been gaining popularity for years. They are not the end all and their algo today is not the end all, as a marketer you need to evolve with your market, not against it.
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