Thursday, February 12, 2009

Each Page Or Post Is A Door To Your Site


When attempting to make money online, most people only build out a few pages of content. If they go farther, it is likely through the use of automation of some sorts. What most online marketers miss, is that every page or blog post that you add to your site is a doorway in and every door needs to attract a certain type of visitor. I am not a huge fan of content automation. Normally it is just regurgitated copy and paste stuff. I do use aggregated headlines on some sites, but merely as food to keep a surfer coming back. Every page or post you make needs to be treated as it's own website. You never know what door a surfer is going to walk through, so you need to make sure they will find what they are looking for and if not, an easy to find door to take them EXACTLY where they want to go. If a surfer does not find what they are looking for in just a few clicks, they will leave as fast as they came. Think about this on the next page of content or the next blog post you make. Are your doors only cracked open? Are they open for the right visitor?

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