Bahoo Or Ying? How This Affects You!

If you have not heard by now, Yahoo and Microsoft have teamed up with one another web search wise. Both will still be separate sites, but in short, Microsoft will now power Yahoo search while Yahoo will handle the premium search advertisers. Bing will be the algorithmic search and paid search platform for Yahoo.

So what does this all mean? Basically, if you are ranking well already in Bing, you are probably on the right track. If you rank better in Yahoo than Bing, you might have some worries. Yahoo is still very manipulative from an SEO standpoint whereas Bing is improving. While it may take some time for Bing algorithm to get implemented into Yahoo, you should probably start learning more about how sites are ranking in Bing.

It will be interesting to see what happens with the Site Explorer offered by Yahoo. It is a great tool to use to find out who is linking to who. You can rest assure that something will come out to replace it. Might be third party, might be something run by Bing. Jury is still out on that.

All in all both Google and the new Ying or Bahoo want to return the most relative result to the surfer. If you build sites that fill needs and answer the surfers needs, you will survive. Continue to work on quality backlinks and build sites others will want to link to and all should be well.

For a much deeper look at this, there is a great post today on SEOMoz by Rand Fishkin that breaks this down much further than I can. all in all, I am not to worried about and if you are building sites the right way, you should sleep well also.

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