Saturday, January 26, 2008
Make your site the authority on the product
I see time and time again new BANS sites pop up all over the net. Lots of them are very attractive with great design and have good to excellent optimization. The thing that most of these sites are missing is good solid content. Pretend that you did not have a store set up, would Google still find your site worthwhile? Probably not! If you sell big, greasy, blue widgets you site better be where people come to find info on those types of widgets. Tell people about the history of those widgets, tell them why your widgets are better than the green widgets. 400 word articles are a great start. Try adding one a week a week or so as you work on building other stores. Google loves authoritative sites. They will have no problem sending you the traffic you deserve if they think you will be the best place for the surfer to go. If you are not a writer you can find great, cheap content providers over at Digital Point. Now go sell those widgets.
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