Starting your second BANS store

By now many of you that read this blog probably have your first build a niche store under your belt by now. You probably have figured out a few things that you need to different as well. You are not alone. It was not until my 4th store when I finally got a great grasp of how to attack things. Your domain name does not need to be mylongkeywordphrase.com! Get it somewhere in the neighborhood if it makes you feel better, but joeslaptopstore.com will serve you just as well if you are selling a certain type of laptop. Each page title, description and unique content is what makes and breaks stores.

Another thing that news store owners tend to do is fall in the trap of early success. Yes, I am talking to you, you had a great first month and then sales went in the toilet. did you really think you were going to retire off of one store? You need to see the big picture. More stores equals more outlets. Stop checking those stats every minute and stop looking for the magical traffic builder on the Digital Point forums. Build, build and build. Optimize those pages get the initial traffic push out there with directories, social bookmarking and articles. Do about 10 link trades with like sites and move to your next site. Check those stats daily, but be looking for the phrases used to find your site organically and optimize those pages. This is a business and you should treat it as such.

Lastly I am going to pimp the SEO Book by Aaron Wall. I suggest you buy this and read it 3 times. He puts out an updated version every couple of months and his blog is updated daily. You will learn more here than anywhere on the net as far as search engine and link building goes. This will be the best investment you have made in your BANS store.

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