More On Deep Linking Inside Your BANS Store

I have touched a bit before on deep linking inside your Build A Niche Store and what to go a bit further with it. Hopefully you are adding some unique content to your BANS stores, even on the store pages. If you are, it is a good practice to link to other pages within your site with strong anchor text. The front page is a fantastic place to start. You probably have a wordy synopsis of your site and what you sell on the front page and it is great practice to link to other parts of your site in that text alone. Perhaps you have a history of the blue widgets you sell and you front page mentions that your site has a history of blue widgets. You can link that text to the history of blue widgets page. On the actual page of the history of blue widgets you can link to certain store pages of different blue widgets mentioned in your history of blue widgets content page as well. Certain times readers will ignore your actual navigation and will more than likely follow and click links while reading. Blogs are notorious for deep linking one post to a prior post as this is great practice. You never know when one page of your content may acquire a strong backlink from another site with strong pagerank or relevance and you want to make sure that juice is passed on to other pages inside your site. You can vary up the anchor text as well in the internal links as they do not have to match your navigational anchor text. Try to use a different keyword phrase related to what surfers may be looking for. Keep adding content and do not be afraid to link that content page to another part of your site, it builds as a great funnel for traffic to send the surfer exactly to where they want to go, which hopefully will be to a purchase of a product on eBay.

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