Saturday, November 8, 2008
Using Blog Post To Emphasize Store Pages
My latest student is catching on very fast to the world of utilizing blog post in addition to his BANS store. For example if you are going to blog about a certain product, model, series number, brand etc. and plan on linking to a store page with keyword anchor text to fortify the store page, make sure you stay on topic with what the user will find on the store page as well. Now not every blog post has to be written to filter to a store page, but fortifying store pages with other on site pages is powerful. You never now when a blog post will go viral or end up being a high ranking page, so use it to your advantage and as if it was a totally different site advertising your store page.
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