When Google Attacks

Yeah the title of this post is a little sensationalized, but that is what it feels like when a huge Google algorithm happens. I have been bombarded with emails and PMs since the beginning of November and try to answer as many as I can. Near about October 31st, there was a shift in the Google algorithm. Even a few of my own sites were affected. Many BANS owners seem to think it was aimed at BANS, but from my research it affected non EPN affiliates as well. If I could tell you exactly what it was, I would be the king of SEO. There are many theories, but I really have not seen anything concrete as of yet. Will it stay? Will Google correct it soon? Was it a mistake? I wish I could answer these questions, but they would merely be my guestimations.

What to do?

The worse thing is to make wholesale changes on a site that was ranking on page one, at least for now. If you make any changes, you should clearly notate them so they can easily be changed back. I do think this was aimed at affiliate type sites, not just BANS or EPN sites. One thing that should not be neglected regardless is still adding useful original content either through content pages on straight BANS sites or through the use of a blog if you have implemented one. Another thing is to still be slowly building backlinks. Acquiring links from like sites is still crucial and great traffic. I do forsee a need to shift more to landing pages and then directing traffic off to store pages from there. Google does things in their own time for their own reasons. If I find a reasoning that holds more water, I certainly will inform you. If your store seems like a mere doorway to EBAY, fix it! One thing I can assure you is that thin doorway affiliate sites are a thing of the past. Concentrate on building imformative sites for the surfer that emcompess the niche. You do not need 50 sites to earn a good living. Concentrate on building link worthy useful sites and the rest will fall into place.

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