BANS Store Landing Pages

Tonight I wanted to discuss landing pages in relation to BANS stores. A landing page is just that, a place for a surfer to land, although in this example, and on most ecommerce stores, no products are listed for sale. A landing page directs surfers off to more niched out pages where products will indeed be shown. Once again I want to direct you to the example BANS store of Adam and Kelvin. Their NIKE golf clubs page is a perfect example of a landing page. This page gives the ability to list several models, brands, sizes etc. on it. It directs the surfer off to a direction they choose plus with different brands, model numbers etc and a brief description of each makes for a clean (no affiliate links) page for the SERPS to chew on organically. In addition, I have found that using landing page links in my article bios helps get past some article directory reviewers on article directory sites that do not like you linking to a traditional BANS store page. In addition, the landing pages anchor text links are good internal backlinks as well. You never know when one page on your site will get better page rank or authority over another one. Existing BANS stores that you have can easily be fitted with landing pages. It is never to late to add them in. You can really learn alot when crawling through that example store page by page.

Here is little more on landing pages in relation to other uses.

How do you use landing pages?

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