Now that I have clarified my feelings on their traffic, what would you do if you lost it? Much like a water company shutting off your supply of water, could you still get water? De indexing and rank fluctuations happen! When times are good, they're good, when times are bad, it can still be good. Gaming Yahoo and MSN Live is a start. If you are ranking well in Google, odds are you are equal too or not far behind in either of the other two search engines. Regardless, you still need traffic. While Yahoo and MSN surfers still convert, it just is not the same as owning your keywords in Google, regardless of what other people say.
So how do you weather a Google water supply shortage? You need to first start while you are ranking good and in good graces with Big G. Always be pointing people to your RSS feeds if you are running a blog. Also you should be maximizing your social networks like Facebook, Myspace, Twitter and even YouTube. You can create a hefty following if promoted correctly. Always be working towards making a surfer a life long reader, browser or shopper. Use feedburner to get them to subscribe to email updates or run a free contest and capture their email for use in marketing future new products or site updates. Constantly be working towards getting at least one good backlink a week, from a site relative or fairly relative to yours. If you maximize all these things, plus get a little more creative, it will give you a backlog of water supply while you work on getting the water turned back on.
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