SEO Is Not Dead, Just Do Not Over Do It

There has been a ton of talk lately that SEO (Search Engine Optimization) is dead or on it's way out. Like I mentioned yesterday, you do not have to be an SEO guru to rank for a good niche site. However, if you are getting better at SEO, just do not over do it. Do not stuff keywords, make sure the meta tags reflect the page content and do not use any hidden text or other spammy SEO tactics. Make sure if your site where to ever get a hand review by Google, that it would pass the mustard test. If you think it is OVER SEO'ed, then odds are so will Google. There is nothing wrong with better optimizing your site for the search engines, but it should not be the main focus of your sites anyway. As I always preach, use common sense.

Below is the latest Matt Cutts video addressing the concern of over optimization:

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