In the early days of niche site building, webmasters would merely target one or two phrases and repeat and bold them several times surrounded by fluff text. Now Google expects to see certain related LSI terms or words used in association with the item. Merely stating: "Flux Capacitor Model XYZ" is good and you have the best and cheapest prices on "Flux Capacitor Model XYZ" is garbage and leaving a ton on the table from an organic standpoint. Tell the surfer the size, speed and benefits of using it. You will still be targeting the main phrase, but also will encompass a slew of closely related searches you never dreamed of. Each and every page is a door in, a website all to itself so to speak. Sure it relies on the rest of the website for juice and navigation, but often times it is the only page the surfer sees if done right. Encompass the product and you will see the best traffic come through that door, not the front door.
Tuesday, August 25, 2009
The Best Traffic Usually Never Comes Through The Front Door
This statement is hard to understand unless you see it in action. Unless you have an established brand or several bookmarking home page surfers, you best traffic will arrive to your site via an interior page from the SERPS or a naturally given backlink from a related or semi related site. We all know the brand meaning. When I buy from Amazon, I go straight to the home page usually and start there unless I have an item bookmarked from a previous session. With niche site building, especially in the early age stages, your organic traffic will be the source of income. Once again, until you see it in action and track it statistically, it may be hard to understand. To better attract solid organic traffic, make sure you are focusing on features, specifications and benefits an item has on your product pages. It is not enough to merely target the product name in long tail. In your content, merely adding color, weight, speed, size and other features that would be closely associated with the item speaks even loader organically. Even in 200-250 words, you can encompass an item that will garner more organic traffic in ways you didn't even initially research or target. Simply drilling down in your product keyword research via Google Keyword Tool or Micro Niche Finder will reveal single words that surfers deem associated.
In the early days of niche site building, webmasters would merely target one or two phrases and repeat and bold them several times surrounded by fluff text. Now Google expects to see certain related LSI terms or words used in association with the item. Merely stating: "Flux Capacitor Model XYZ" is good and you have the best and cheapest prices on "Flux Capacitor Model XYZ" is garbage and leaving a ton on the table from an organic standpoint. Tell the surfer the size, speed and benefits of using it. You will still be targeting the main phrase, but also will encompass a slew of closely related searches you never dreamed of. Each and every page is a door in, a website all to itself so to speak. Sure it relies on the rest of the website for juice and navigation, but often times it is the only page the surfer sees if done right. Encompass the product and you will see the best traffic come through that door, not the front door.
In the early days of niche site building, webmasters would merely target one or two phrases and repeat and bold them several times surrounded by fluff text. Now Google expects to see certain related LSI terms or words used in association with the item. Merely stating: "Flux Capacitor Model XYZ" is good and you have the best and cheapest prices on "Flux Capacitor Model XYZ" is garbage and leaving a ton on the table from an organic standpoint. Tell the surfer the size, speed and benefits of using it. You will still be targeting the main phrase, but also will encompass a slew of closely related searches you never dreamed of. Each and every page is a door in, a website all to itself so to speak. Sure it relies on the rest of the website for juice and navigation, but often times it is the only page the surfer sees if done right. Encompass the product and you will see the best traffic come through that door, not the front door.
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