Anchor Text Density

Sometimes I really need to bookmark my bookmarks, I bookmark so many great things, I forget what I bookmarked. Anyways I wanted to post about anchor text density today. This article on Linking Strategy jogged my memory. While anchor text density is not too widely delved into or talked about, it does make sense from a "natural" look of link building. I have mentioned many times that one should rotate the anchor text of backlinks to the sites home page with the majority being the branded name if your site is developing one. Also you should in my opinion really rotate heavily your internal pages anchor text as well. We do not live in a perfect linking society of gaining natural backlinks of the EXACT anchor text we want. Google knows this too. If every backlink and internal backlink used the SAME anchor text, how do you suppose that would look to an algorithm? It would look unnatural for sure. When you are building your own backlinks through articles, web 2.0 sites or any other source, I would make sure around 15%-20% of the anchor text is un perfect, but still LSI related. This will make you look a ton better, if indeed there is an anchor text density filter, which I bet there is. as I always preach, the more natural everything about your on and off site SEO is, the better results you will have. I am not sure if anchor text density will be a more talked about topic over the next couple of months, but it makes sense. SEO's are getting smarter and smarter about learning how to dance with Google, so more may be forthcoming on this.

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