Cutts On Article Marketing

Matt Cutts recently commented in the video below his thoughts on article marketing. Even though he frowns on it, you can tell if done right, it can help in your back-linking process. The problem is that not everyone does the process right. They do not start with a good high quality article to spin. They then do not spin it thoroughly using The Best Spinner, do not spin and rotate their anchor text and they likely do not belong to some good networks such as SEO Link Vine.

Article marketing should only be a small portion of your back link building strategy as well and all back link building should be slow and as natural looking as well. As best as you can get it. People hate to hear that it takes a good 6 months to a year to get a site seeded real well and producing a reasonable income. The old days of knocking out 1000 directories and submitting one article to 50 article directories in the first week is over.

Although Matt says they frown on article marketing, it can still be effective if done right. I have many sites that are proof of this. If you do it like 80% of the masses try to do, it will not help one bit. Take your time, spin them good, rotate the anchor text and pages they link to and submit over time.

Also be working on building other as close as natural backlink methods too. Not just through articles.

Cutts On SEO Misinformation

Stumbled across a video I missed on Matt Cutts where he covers some examples of SEO misinformation that is floating around at there. Meta keywords, links & etc. I always enjoy watching these as they are short and to the point and Cutts does a great job simplifying the subject matter.

Cutts Shooting Down Domain Age As Ranking Importance

I missed this video a few days ago and just got around to seeing it. In the video below, Matt Cutts all but shoots down domain age as a HUGE ranking factor in Google. This has been debated back and forth forever, but as Matt let slip, 6 months to 1 year is a great starting point to start targeting ranking good. Read between the lines. I have always targeted 6 months and my results go along with what he is saying. Interesting response nonetheless.

Matt Cutts Talks Html Sitemaps

In the latest webmaster video by Matt Cutts he covers the need for a html sitemap in addition to a xml sitemap. Cutts goes over the advantages of having one and how simple or expanded you can go with them. Even an archives type tree in the sidebar could suffice if using a platform like Wordpress. I have talked about a plugin called Sitemap Generator Plugin for Wordpress by Dagon Design as well. See video below.

SEO Certification Programs? Yeah Right!

I found the latest video from Matt Cutts entertaining that he even had to go this far into depth on SEO certification programs. SEO advice comes in all shapes and sizes. I have seen a ton of everything in my many years of doing this. The single best learning tool is trial and error and following basic SEO guidelines. It is not like there is just one magic secret everyone is hiding out there. Most good SEO is common sense mixed with basic practices. I have seen some sites overcome crappy SEO with great content that gets natural backlinks. Not everyone that builds websites is a SEO pro, they just want to build a site. I would find it hard to suggest anyone pay a SEO professional and would highly suggest seeing examples of high ranking work, legitimate references and site longevity, but hey, some folks will buy just about anything. I have said it many times, write great content and use common sense when in doubt. Track your traffic and work from there. You can always tweek things. It is how we all do it. You will never learn anything about SEO by merely paying someone to do it. The picture is much bigger than it appears on the surface.

OK enough rambling. Here is Matt Cutts.

Matt Cutts Discusses Keywords In Path Versus Filename In URLs

Head of Google’s Webspam team, Matt Cutts, posted a new Webmaster video today in which he addressed a question regarding using relevant keywords in the path versus the filename in the page URL? He explains how one could look more spammy than another and says there is no real difference ranking wise of the two examples. In my experiences, both ways work fine and I am surprised this has never been addressed by him before today.

Hosting Next Door To Spammy Websites

I was catching up on some Matt Cutts webmaster videos today and came across his video reply to a question regarding hosting your site on a shared hosting account that also host a ton of spammy sites and if it penalyzes your site in any way. Cutts explains a situation where you might be concerned, but it is pretty far fetched example. For the most part, Cutts explains, you should be just fine as only he can do. Watch the video below:

Matt Cutts Live Today On Webmaster Radio

This is sort of a public address announcement to inform you that the great Wordpress guru, Joost de Valk and Frederick Townes will have Matt Cutts from Google on their live WordPress Podcast on Webmaster Radio. The show starts at 5pm eastern and you can listen live and chat live here. I really look forward to the show as I am a big fan of Joost de Valk. Make sure to check for an archive of the show should you miss the live broadcast starting shortly.