Best Practices for Creating Titles

Here are some best practices you should follow for creating titles on pages:
Each page should have a unique title.
If practical, try to include your Primary Keyword Phrase in every title of every
page
Begin the title of your home page with your Primary Keyword Phrase,
followed by your best Secondary Keyword Phrases
Use more specific variations to your Primary Keyword Phrase on your
specific product, service, or content pages
If you must include your company name, put it at the end of the title
Use the best form, plural or singular, for your keywords based on what
WordTracker says is searched on more often
Don’t overdo it – don’t repeat your keywords more than 2 –3 times in the title
Make sure the TITLE tag is the first element in the HEAD section of your
page – this makes it easier to find by Google

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