Tuesday, March 4, 2008
Using the news as a niche source
As many football fans may note, Packers QB Brett Favre retired today. I immediately was curious if a BANS store existed for Brett Favre stuff. Sure enough there is one. Favre memorabilia will be hot for quite a while and blew up quickly today on eBay. This is a good lesson in watching the news and current events to discover a niche to match a store with. If I am the Favre store owner, I would be on every Packer message board under the sun, promoting that link. Also, to the store owner, you are welcome for this free plug.
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