Tuesday, February 24, 2009
Nice Simple & Clean with a Ton Of Backlinks
One of the refrigerators in one of my rental units needs a replacement rack bar in it, so I decided to locate it and order it online. I order almost everything I can online so as to avoid leaving the house. Anyways I typed in Kenmore parts in Google and the first result was http://www.easyapplianceparts.com/Kenmore-Parts.htm. Not an overly flashy site, but it is indeed clean, well organized, easy to navigate and on the surface seems SEO optimized just fine. I went and checked the backlinks in Yahoo site explorer and as you can imagine, it has a ton. From all different types of sites as well. As you can imagine, this site probably does very well for an e commerce site and the site is not even three and a half years old. As you can see, backlinks play a huge part in this sites ranking ability and you should spend some time chasing down it's backlinks and the strategy it has used. the layout is a simple 3 column template with no flash. Browse around the site pages and have a good look at the meta tags as well. You really can learn a ton by researching a strong hold of a site as this is. Now I am off to order that part.
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2 comments:
Dave, I have a couple of questions about backlinks. When you are getting links from other sites, how do you go about trying to control the anchor text that they actually use to link to you? If you are trying to rank for specific keywords you have to have them in the anchor text in order for the link to be of much use, right? If somebody links to you using your site name, or "click here" it doesn't help you much, does it?
Also, if you use Yahoo site explorer to check a site's backlinks, do you assume that google has pretty much the same links recorded, or do you think that it varies a lot between the two?
The age old question of what Google uses and does not use is still a mystery. I assume nothing when it comes to Google! If someone uses "click here" as anchor text, you will get link PR juice should the link not have nofollow attached. In general, links from other sites that are gotten by natural linking by the website owner will normally include a keyword of some sorts but it is not a written rule.
Dave
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