Do You Buy A Washing Machine Every Week?

Another great title of a blog post in my opinion, but it is something to think about when building niche sites. As much as eBay wants you to be engaging, some items are purchased just once every ten to twenty years like a washing machine. Building a website around just washing machines can work, but once someone buys one, they likely will not be back unless you blogged about tips and tricks on washing clothes. even that would be a stretch. Now there is nothing wrong with selling washing machines, but know your audience and what they are looking for. They are looking for features, ratings, dimensions and information on them before buying. So the website ought to have that info on site. Now something like Barbie clothes would be different as the visitor might buy several times a week or month so a daily blog would keep them more engaged and coming back to your site. Know your audience and know the product before you even break ground. Have a clear direction of what you are trying to accomplish with the surfer. Is it a one time sell or is it a surfer that can be massaged to come back and buy AGAIN in a few days. If it is a washing machine site, there is no reason to engage them to buy AGAIN, just once. Believe it or not there are differences in how you would build a Barbie clothes site versus a washing machine site. Just think it out before hand.

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