Wednesday, March 4, 2009

Yahoo & Ask Gain Little Ground On Google


Hitwise has released the latest data on the percentage of U.S. searches among leading search engine providers. although Yahoo and Ask have both increased, they pale in comparison to the 72.09 percent of all U.S. searches Google accounted for. The interesting note I found in this report is that the length of search queries has increased over the past year. This is good news as surfers are learning to be more specific for what they are searching for and good for webmasters in the fact that longer tail keyword phrases are easier to compete for.

For more up-to-date analysis of online search trends, you can visit the Hitwise blog at http://weblogs.hitwise.com and the Hitwise Data Center at http://www.hitwise.com/datacenter.

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