Rand Fishkin released an excellent Whiteboard Friday video on what SEO Metrics you should be looking at in your web analytics. As always, Rand does a great job of explaining the "why" behind it. Theses metrics give you a great idea of where you need to improve in certain areas of your site. Below is the video.
SEOmoz Whiteboard Friday - Analytics for SEO from Scott Willoughby on Vimeo.
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