For God's Sake, Give Them A Chance To Buy

So often we are caught up with ranking, we forget what are goal is. That goal of course is converting the surfer or at least giving the surfer an opportunity to buy. The new buzz word is, "call to action". Well, that is not really new, it is just what is being harped on right now. The "call to action" phrase as been around in marketing forever. One of the best features of the ReviewAzon Wordpress plugin is that big, green order now button. It screams, call to action.



If you lead the surfer from the search engines to what he or she is looking for and have the right call to action, you will see your conversions improve. We tend to focus too much on what Google wants sometimes that we forget that there is a surfer that is looking to buy something. Remember this as you head off into the weekend.

... and for God's sake, do not push this big blue button below:

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