Thursday, April 8, 2010

Long Live The Long Tail

Sorry for the late post today, but I am way behind in getting things done before out trip to Vegas. It is amazing how many little things you have to get ready. I finally sat back down and had a chance to read some things and came across a great post by Chris Sherman on Search Engine Land entitled, What The Long Tail Of Search Actually Looks Like. Chris does a great job showing you the break down of percentage of US clicks by number of keywords based on the Experian Hitwise numbers. It is good to see 5 word searches delivering a sold 8.5 % of searches made.That combined with 4 word searches equals nearly 23% of the searches. This is great news for us that attack the long tail with relevant model numbers, brands and etc.

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