Sunday, August 24, 2008

The "I Also Have A Store Attitude" Of Niche Site Building

As I have been talking about for a while, you need to be building niche sites that also happen to have stores. I call this the "I Also Have A Store Attitude" Of Niche Site Building. With the new buzz word being "Engaging The Surfer", a store will perform much better with the store as the back thought. What I mean by this is to lead the surfer to exactly where he wants to go. With the development of the BANS Wordpress Templates, this gives the ability to build a solid content laden niche site or hub, that also happens to have a niche store attached. And by niche store I am not just referring to BANS stores. I also mean adding other affiliate program store listings as well.

Below is an example of how I am migrating things:

Natural Dog Treats

As you can see on the test store, there are 3 pages of Popshops product pages that have been integrated into the theme. This is very easy to do and I suggest you tune in next week as I will be starting a series on how to integrate other affiliate program products into any of the Wordpress BANS Templates.

You can change the heading titles as well. I merely used "Pop Shops Store" as a title as an example.

To get ready for this series, I highly suggest you get signed up with the Pro Plan from Popshops and have your favorite niche store template loaded on a domain with Wordpress on the root and BANS in a folder named store.

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Andrew said...

Thanks for doing this. I've got a new site set up and looking forward to playing along.

Matt Rizos on August 24, 2008 at 9:24 PM said...

Is there any way to filter products based on price? Like what if I wanted to filter by the lowest priced "norton antivirus" for example. I don't see much a value in popshops if I'm just added products that sell at retail cost.


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