Sunday, June 14, 2009

Stop Trying To Be Ebay & Amazon, Because Your Not


I was asked via email to take a look at a site done with Wordpress, PHPBay and PHPZon this morning. The site was very attractive and was laid out very nicely. The main problem was that it was fluffed with regurgitated content and still very thin content wise. What original content WAS there, was not enough to offset everything else. The site was merely a mirror of eBay and Amazon.

Let us suppose the site does make a sale or two, is there a reason for the surfer to ever return? In this case probably not. The art of building great niche sites has evolved. Every where you look now, Wordpress sites integrated with the two Wade plugins or some form of the plugins exist. You MUST stand out from the crowd, not only to rank, but to engage the surfer. You are not eBay or Amazon, so stop trying to be.

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2 comments:

Jeremy Quinn on June 15, 2009 at 8:15 AM said...

Great point. Can you show an example of a BANS site that does engage the reader to where he/she would want to come back?

hoodia gordonii on June 16, 2009 at 10:52 PM said...

Very interesting article, i was not aware of this information.

Thanks

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