Landing Page For Less Important Pages

Now that page rank sculpting is all but dead, we need to concentrate more on where exactly to flow the juice of the site. Let me again reiterate, that I am more concerned about a page getting the most juice possible than I am about page rank itself. Often times we put our Privacy Policy, About Us and Contact pages all linked off of the front page of the site. These are pages that we really do not care so much about ranking for or getting maximum juice. If you you have 10 links to internal pages on your home page and 3 are the type pages I listed, you are only getting 1/10th of the juice sent to the more important pages of the site.

Now lets say we only had an About Us page linked from the home page navigation and on the About Us page we used it as a landing page to link to our Contact Us and Privacy Policy pages. This would remove 2 links from the original 10 and thus you would be driving down 1/8th of the juice to the more important pages. Also by not having those 3 pages linked from EVERY page of the site, should an internal page develop good backlinks and juice, it would not be wasted on the lesser important pages.

In the past, we would just tried to nofollow the unimportant pages links to drive the juice elsewhere, but now that it has been announced that nofollow still takes it's portion of the link juice regardless, it makes more sense to better structure the site by having less links to unimportant pages on the site. You can call the landing page anchor text whatever you want really so the surfer knows where they are going. Instead of just "About Us" you could title it, "About Us/Privacy Policy/Contact", it really is up to you.

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