Monday, April 26, 2010

Google Product Reviews Program & Bazaarvoice

Ok, this will be hard for me to put into words so I am going to point you to the post on Google Merchant Blog as well as this post on Webmaster Magazine. Even though most of us sell through affiliate links, we really can learn from what Google is rewarding in the way of product reviews. Bazaar Voice will play a huge role in this as well. I would read up on a ton of this as I am right now. I still have not fully absorbed it all yet, but the model will certainly be something to learn from. The web becomes more competitive everyday. People are learning to better search and shop the web everyday. We must give them what they are looking for if we want them to buy the products we are trying to sell them.

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