Sunday, April 25, 2010

You Can't Rank For It If It Ain't On Your Site

One of the things I have learned over the years is that I can't rank for words that are not on my site. What? Did I just say that? Yes a very duh statement, but so true. We get so tied up trying to rank for the term "Cheap Ipod Reviews" that we forget other term that associated with Ipod. Colors, features, model numbers, batteries, chargers, how to hack them, etc., etc. Instead each pages content is generic except for the keyword phrase we are targeting. This makes the page so narrow in focus that it gives you no shot at ranking organically for other phrases that you are not fully targeting. Make your content include specific terms, model #s, or words specific to the item you are selling and you will open yourself up to broader organic searches. I recently purchased some articles from a new writer and while they were written good grammatically, they were generic. Watch out for this if you are having content written for you. If you are having an article written around the phrase "Cheap Ipod Reviews", make sure the writer knows to mix in some some words related to Ipods or whatever it is you are targeting as the seed word. Understand? Is your article just your keyword phrase with 400 other generic, non industry specific words? Does the article stand a chance at ranking for any thing else organically? You should know very quickly.

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