Thursday, May 20, 2010

Value Of Great Content Debate

I am a bit under the weather this evening after a busy day at the doctors office. I wanted to point you to a post or debate so to speak on SEOMoz, regarding the value of content in relation to ranking well. Rand is now sharing a debate that occurred between a number of CEOs in the search marketing industry and himself in regards to debunking some SEO myths. The CEO's are Stephan Spencer, Gord Hotchkiss, Thad Kahlow, Eric Enge, Chris Baggott, Richard Zwicky, Lawrence Coburn and Will Critchlow. Hotchkiss has a view point that intrigues me. More of a popularity measure and "human" based signals in future rankings. Of course we will never know the true thinking of Google, spamming comes in every shape and size. Every time you or I manufacture a backlink that does not happen naturally, it really can be regarded as spam. As always, the best type of backlink is the one that is giving naturally because of someone linking to you because they think the site is worthy. This though usually is because of great content. You can see the chicken and the egg argument going on forever with great content and ranking.

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