Monday, December 6, 2010

New Ebay Listing Analytics Tool

I missed this new eBay tool somehow but the makers of Terapeak, Advanced Ecommerce Research Solutions, have created a free eBay desktop application that provides analytics for individual eBay listings, similar to what Google Analytics does for a website. eBay sellers can now track traffic, clicks, impressions and other web data to better understand the conversion process.

“Thanks to our work with eBay, ecommerce merchants have increasing access to sales information that makes ecommerce sellers as a group among the most sophisticated merchants in history. Terapeak’s continued growth is testimony to this fact, where tens of thousands of online merchants rely on us to provide up to date statistics on pricing, competitive moves, buyer trends, the most profitable listing methods, and the hottest categories,” said CEO Fred Speckeen.

“The addition of listing data to the daily analysis we provide on more than 10 million global eBay transactions will give eBay sellers even more insight to drive their business strategies and make more profitable decisions. We expect over 500,000 Listing Analytics users will be optimizing their listings using this exciting new tool by the end of February 2011.”


* Search for a listing by keyword to instantly see its rank in search results. Robust, easy-to-use filtering and sorting capabilities will allow you to filter results by format, sort by column, and drill down into the details of each listing to better understand your best and worst performing listings.

* View impressions, clicks and sales metrics to better understand the behavior of your buyers. Find answers to the questions: Are buyers finding your listings in search results? If so, are they clicking to view your listings? Once they click, are they buying?

* See how your listings stack up for impressions, clicks and sales against the top five results for similar Fixed Price listings.

* Get rolling 30 day trending data for impressions, clicks and sales for both active and completed listings.

* Get tips and best practices to help optimize your listings.

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