Everyone always clamors to submitting to directories for back links. What a lot of people do not understand is they do not hold much weight anymore with Google. I would limit to only submitting to PR5 or higher free directories and in no way would I submit to a directory that requires a back link from me. The only sites you should be linking to are sites in your niche. You are much better off paying Yahoo and getting into their directory, as it holds more weight. sometimes it can have an effect of 50 back links as it is a highly trusted directory in Googles eyes.
You will notice in the pictures above how trusted directories show up in Google searches. Back links from these type of directories hold great weight. Yes, most are paid submissions, but if you are serious about your BANS store I suggest paying the price!
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