How many listings are you using per page?
Thursday, November 13, 2008
Lessen Number Items Being Shown On Pages?
I am always testing and have even sacrificed some heavy hitting stores rank in the SERPS to carry out testing. As of late, I am finding store pages with 6 or less items being shown seem to rank better than those listing more. Is this scientific? Absolutely not, but I can see Google having a filter in place that would penalize for a certain amount of affiliate links on a page. Is there one in place now? No one really really knows right now for sure. Also I am no longer a fan of listing eBay listings on a front page of a site. It is not needed and I believe this too can affect the ranking as well. It is not only BANS specific, but advertiser affiliate wide as well from what I am seeing and reading. Google does not want 20 ads on a page. If using the search operators correctly, one should be able to show 6-9 solid results per page, enough to peek the surfers interest to click through and set the cookie. Also the PHPBay plugin and PHPZon Amazon plugin can make great use of 3-6 listings per blog post as well.
How many listings are you using per page?
How many listings are you using per page?
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4 comments:
Dave,
Great post and something I am going to implement.I had been following some BANS forum advice to load up the pages with listings to give Google "something to chew on".
I don't like clutter when I shop.
Using the search operators really works at getting rid of the junk on the store and posting only what the shopper is looking for.
I agree with reducing the number of listings, but curious how you arrived at 6. Did you find a definitive line between 6 and say 8?
Shawn,
Not scientific, no. I like to often use the 3 wide layout of displaying products, thus 6 and 9 product displays were used. Right now, I would be hesitant to have any more than 9. This is still an ongoing study I am watching, but feel comfortable at least saying 9 or less at this point should be plenty per page.
Dave
Cool. I was using 8 (2 rows of 4) so I was a little concerned.
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