Like it or not, eBay product listings are advertisements. They each carry an outgoing affiliate link. Plain and simple, it is no different than having 20 ad banners pointing 20 different directions.
I also believe there is a correlation to actual word count of content versus the number affiliate links a page should have. What that ratio is, I can not truly say as of yet.
This sample Nike Irons page from Adam and Kelvins demo site, is more in the mold you are probably looking for in my current research. Lots of content and only 8 products being shown. Add in the top ad banner and that makes 9 ads or affiliate links.
Imagine if you had a page with zero original content and 9 banner ads. What do you think Google would think of that page?
Does this clear things up a bit better of my previous post?
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