Wednesday, November 5, 2008
Utilize Your EPN Campaign IDs
Tracking what does and does not work is one of the hardest things to measure as an affiliate. Knowing what sale or conversion came from where is helpful in letting an affiliate marketer know what is working for them. EPN gives the ability to let you set up a campaign ID for every occasion. If you are working with stores that utilize both BANS and PHPBay, it is a great idea to have a campaign ID set up for both. Same goes for stores that utilize different sub domains that they have integrated in. You also might be using some of the EPN creatives on site as well. Make sure you set them up with their own campaign ID as well. By doing this, you can see exactly what is producing results on each site and can make adjustments of adding more or less of something based on the results you are seeing.
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3 comments:
Thanks mate! This is a great idea. Sometimes you just need reminding of the simple things that can make a big difference.
Hey Dave, this is an issue I have been wondering about lately as the reports in EPN seem to go as far as the main category from which the products are sold. It would be great to get even more specific like the subcategory or the name of the item - do you know of anyway to make this happen?
Best,
Dave
The Gear Mall
David if you look at your transaction report, it will tell you what category they entered in from and what they bought.
Dave
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