Friday, September 4, 2009

The Goal Remains The Same


I have been getting a few more emails from people perturbed and scared about how the new EPN QCP is progressing thus far. Many are asking if there are new strategies and other similar type questions. The one thing most are forgetting is the overall principle of what we ALL are trying to do. SELL A PRODUCT! Throw EPN out of the equation for a moment here. Pretend they expelled you. Would you give up? Why would you? The name of the game is to put a surfer that is looking to BUY a product in front of the matching product on YOUR site. It is that basic. Amazon, Popshops, Pepperjam, Linkshare, Commision Junction... it does not matter. You are trying to sell a product.

If the traffic coming to your site is not BUYING traffic, you need to take a hard look at where it is coming from, what it is doing on your site and where it is going when it leaves. Junk traffic is junk traffic. Now put EPN back in the equation. That junk traffic will now hurt you instead of you making money off of it. That same junk traffic would not likely earn you anything with the other programs I listed above as well. When was the last time you took a good look at your traffic over a good couple of months? Assuming you are building sites in the same or similar fashion that the BANS Guide suggest and your SEO is above par, take a good look at your traffic, it will tell you most everything you need to know about what is going on. Maybe you were not correctly keyword focused or in a niche that just does not sell through or you are just too broad. Your traffic will usually let you know. I have sites that are duds as well for these very reasons. It happens. Either fix it or move to the next niche. The goal of the whole niche site process has not changed though. Put buying customers in front of products they are looking to buy. Back everything else out from there. Now go make some damn money and quite over thinking this.

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