Wednesday, June 23, 2010

SugarRae Hoffman Addresses Affiliate Sites & Google May Day Update

The well respected Rae Hoffman (SugarRae) has a great new post up today on addressing affiliate sites that use feeds in relation to the recent Google May day update. If your site suffered losses in longer tail organic traffic, Rae has some great tips and theories to try. As you can imagine, more unique content is suggested as well as changing up the order of anything default. If you are running sites that are nearly 100% automated, she suggest changing up the order on things. Also suggested is watching your internal linking structure and try to keep pages 2-3 clicks from anywhere on the site. As we long have known now, page rank sculpting is dead. You should arrange the navigation for the end user. One of the last suggestions is of course deep linking. Whenever building backlinks unnaturally, you should be mixing in as many deep linking backlinks varied with rotated anchor text. This is not a new practice by any means, but one that can lift a page. All in all, you can see what the May Day update was designed to do. Anyone can can aggregate several long tail phrases on a page, but the winner after this update is the webmaster who can effectively target 2-3 long tail phrases per page via proper content and SEO instead of trying to build aggregated, scraped pages that try to catch all. Great post and two thumbs up to Rae for a well thought out post.

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