Thursday, March 10, 2011
Not sure how I missed this, but the great Vanessa Fox has a fantastic post up on Search Engine Land about what to do if your traffic has gone down since the Google Farmer/Panda Update. It is quite a long post, but she covers it pretty thoroughly. I have had a handful of sites affected by the last update, but am pretty sure what changes I need to make. Not drastic mind you. Pay close attention to the authoritative Content and duplicate content. While not surprising, many sites might fall into the more ads than content category. She also covers how Google recently launched an algorithm update intended to address scraper sites, but I know for a fact that this still needs tweaking on their end. I see scraper sites outranking some original sites everyday. Web spam is always changing and sometimes Google seems to chase their own tail in this department quite often. Anyways, read it slow and absorb it as it is a great post. She really writes great stuff and is worth following.