Thursday, October 21, 2010

Exact Match Domains To Be Penalized Soon?

What a great post today by Rand Fishin ON SEO Moz as he addresses the question of if exact domain matches are too powerful and if they will be penalized in the future. Some experts believe that Google is rewarding sites too much right now for exact domain matches and believe you could indeed see a shift in the next 6 months. Right now it seems to be highly educated guesses on this, but owning quite a bit of exact domain name matches, I will be watching a little more closer than normal starting around the 1st of the year. My view is that Google should be able to take other on page things into consideration instead of just throwing the baby out with the bath water so to speak. The best way to combat this is too build sites that do not suck and hopefully you and I have been doing it all along. Sure I have some more spammy than others and will get around to upgrading the quality as I get back around to them. Some great comments in that post as well and I highly suggest chiming in there as well to add to the conversation. Great post as usual by Rand.

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Matthew Rizos on October 21, 2010 at 8:04 PM said...

same old same old..."X Factor" type sites will be roasted (if they are too thin) and exact match domains with great content will be fine.

If ya think about it Google and all search engines are all about relevance and having an exact match domain TELLS them precious time trying to figure out what a site/page is all about.

Exact matches with great content are flat-out goldmines.


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