Wednesday, July 28, 2010

Writing Great Product Descriptions & Sales Copy


We will do a complete 180 from turnkey keyword sites talked about yesterday and go back to thick product review, store like niche sites. Karon Thackston has an excellent article on Webmaster World entitled Seven Steps To Writing Enticing Product Descriptions where she covers the art of e-commerce copywriting. Now I farm out a ton of my writing to a few writers and specifically have trained them to the type reviews and descriptions I want. My ideal stuff is 200-300 words, any more is just too long in my opinion. You can pick up several tips to use yourself or hold your own writers to as well as how to display it on site. If need be, forward the link above to your writers. When it comes to keyword phrases in the 5th tip, don't let your writers stuff the same phrase in order to meet a word count. Over time you can train your writers to know exactly what is acceptable and what is not. Remember, they work for you. Karon has a new ebook on the way as well that looks to be a winner. You can pre order it now. Good stuff.

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2 comments:

Randy on July 28, 2010 at 8:52 PM said...

Soggy,

What do you think about thin product sites with thick content sites pointing at them?

I like to test the waters with many different ideas, and this method has always seemed sensible.

Thick sites can sometimes be difficult to read through, especially for someone who's interested in buying something. They may just want to read enough to tell them it's a good idea to buy what they are looking at.

So the content site could have plenty of helpful information, but it would also have a very visible link to the money making site.

Do you think that separating the content this way may help with search engine ranking of the content site, since it is less associated with affiliate links?

soggy on July 28, 2010 at 9:45 PM said...

@Randy I suppose you could have thick pointing to thin, but why not just combine the two? If a surfer landed on the think then had to click to go top thin and then had to click a call to action, you have added an extra click. I am not saying it would not work, but if you have thick, why not just add some products or calls to action on the pages? Do not get caught up in just one mind site of building. I most admit though, my thicker sites with products and thick blogs, pull in the most earnings. Auto blogs and real thin stuff make money, but not nearly what the thicker ones pull down.

Dave

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