Monday, September 13, 2010

SEO Certification Programs? Yeah Right!

I found the latest video from Matt Cutts entertaining that he even had to go this far into depth on SEO certification programs. SEO advice comes in all shapes and sizes. I have seen a ton of everything in my many years of doing this. The single best learning tool is trial and error and following basic SEO guidelines. It is not like there is just one magic secret everyone is hiding out there. Most good SEO is common sense mixed with basic practices. I have seen some sites overcome crappy SEO with great content that gets natural backlinks. Not everyone that builds websites is a SEO pro, they just want to build a site. I would find it hard to suggest anyone pay a SEO professional and would highly suggest seeing examples of high ranking work, legitimate references and site longevity, but hey, some folks will buy just about anything. I have said it many times, write great content and use common sense when in doubt. Track your traffic and work from there. You can always tweek things. It is how we all do it. You will never learn anything about SEO by merely paying someone to do it. The picture is much bigger than it appears on the surface.

OK enough rambling. Here is Matt Cutts.

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