Wednesday, October 29, 2008

More Fun With LSI And Google


I have made a few post related to LSI (Latent Semantic Indexing) and wanted to take it a step further to give you better idea of what Google will be looking for in relation to your on page content, related to your target keywords or phrases. LSI really just a simply term for synonym. Google is understanding more and more, what words are related to other words and their use.

In the past I have shown by using the search operator ~yourkeyword to find what Google considers LSI related to it. Now we can take it one step further by typing in:
~yourkeyword -keyword into Google. This looks for LSI related to yourkeyword and then removes all instances of yourkeyword from the results.

So let us take a look at it in action. We will use mp3 as an example:

~mp3 -mp3

If you look at through the first 3 pages of results, we can compile a list of words Google deems LSI related.

CD
music
songs
audio

If we were building a site about mp3s it would then make sense to include these words in the content. DUH! Sure it seems obvious, but we are using a vanilla example. Instead of keyword stuffing, merely mixing in these LSI related words will without a doubt let Google know what the page is about.

Here is another example:

~antique -antique

rare
Victorian
reproduction
classic
furniture
vintage
old

Getting the LSI picture now?

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2 comments:

Tao on October 29, 2008 at 7:51 AM said...

How would you deal with phrases rather than keywords?

~"blue widgets" -"blue widgets"

seems not to work very well.

Anonymous said...

Oh ... no way! That is too cool! I use a Thesaurus ... and way too much time brainstorming. LOL ... I'm off to give it a try now. Thanks Soggy ... You're the best! *SmiLes* Suzanne

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