Monday, December 8, 2008

Don't Ignore Your Stats

It is very easy to get caught up in the day to day operations of building niche sites, such as content creation, search engine optimization and traffic generation that the results of your work get ignored. Your stats for your sites can really give you a ton of info on what is pulling and from where. Often times I found myself uncovering more fruitful keyword phrase targets just by analyzing how surfers are entering various pages of my sites. Pages with unique content and articles are the big winners organic wise and just because a certain page might not have been targeted for a certain phrase or keyword it can be better sculpted by seeing how that user found that page. There are gems that can be found and often with little or no competition.

Stats can also let you know if you might have missed giving a changed content page URL a 301 redirect or if you are getting any other variety of errors. Just last week I encountered a problem that ended up being a host problem and caught it within a day. Just because your site may appear to be working fine on the outside does not mean that something unseen can be throwing errors.

Sure it does boil down to consuming time, especially for those that are time crunched as it is, but you need to schedule yourself some time at the very least once a week to examine your stats. It is crucial to your learning and good webmastering to boot.

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Anonymous said...

Great post. I agree that looking at stats is important. It can be a great way to diagnose a problem that you might not know that you have and give you a chance to expand certain opportunities.


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