Thursday, May 7, 2009

How Many eBay Products To Show On Your Niche Sites?


While this is pretty open ended question, it is one I do get from time to time. To say that there is one fool proof answer to the question is impossible, but I can give you a few suggestions. First your eBay links are ads and should be surrounded with content related to those ads. At least 200-250 words. Using either PHPBay or BANS, you should be able to whittle down by search operator exactly the product you are wanting to show. Perhaps it is a specific brand or model number of golf ball. You want to show exactly the product the surfer is expecting to find when they visit the page. Also being as the links are nofollow, I would suggest no more than 9-10 product listings on a page. The great thing about PHPBay is the ability to quickly mix in 3-5 products in a blog post, but a content page on BANS can serve the same purpose. I try to give a small selection of exactly what the surfer is looking for and get them to click through as soon as possible. I also feel that having an excessive list of products with nofollow links is a clear warning sign to Google. The key factor regardless of the number of listings you choose to show, is tailoring the products exactly. My perfect page would show 3-9 products, but once again this is not scientific at this point.

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2 comments:

Mark Sierra on May 7, 2009 at 11:54 PM said...

I've been thinking about this, too. Wouldn't you agree that the number of products displayed isn't too pivotal because all you need is a visitor to click on at least one of them to get the cookie established, right? Then if they click on through to ebay and even stay there, your job is done.

Don Bistrow on August 5, 2009 at 1:47 PM said...

Ok, say your doing running shows by brand, then broken down by racing, running, trail etc.

Each brand has sub-brands in each category.

Should you show maybe 3 of control, 3 of support, 3 of cushioning or just show 5-10 products?

If they click a show does a cookie establish and follow any purchase beyond the click?

My latest site (linked in signature) provides an example.

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