Wednesday, June 3, 2009

Matt Cutts On Google Deindexed Sites

Deindexed sites are common in the affiliate marketing world. This is not just for BANS sites as the common factors are usually site thinness or other major no nos that Google dislikes. While there is really no SURE FIRE way of getting it back in the index other than correcting the obvious mistakes and resubmitting to Google, it may be in your best interest to take your lumps and move on. You could 301 redirect the deindexed domain to a new one, but as Matt Cutts is quoted here:

Can you get hurt by 301′ing a penalized Web site to a new Web site?

Typically not because it could be a case where someone’s trying to Googlebowl you. However, if it’s a site that’s penalized and that Google doesn’t trust, then you may not be getting that much juice transferring over anyway. Sometimes its better to just start truly fresh.

Cutts is basically telling you to move on. Is this what everyone wants to hear? No! Are there situations where you can get a de-indexed site, re-indexed? Sure, I have done it myself, but it is hit and miss and no guarantees as far as a time factor.

So what do you do with all of that content you added after de-indexing? Personally, I would try and get all of the content to evaporate from the major search engines you are listed in for duplicate content sake. You can try to block all bots in the robots.txt and see how long it takes. Slowly add in your content to the new site and build backlinks slowly as well. Most importantly, learn from your past mistakes and do not let it happen again.

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Mikkal Travvis on June 4, 2009 at 6:07 AM said...

But starting from scratch can be so frustrating. It takes such a long time to build up those links. Are there any good tips that you would give for ramping up linkbuilding?


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