Thursday, January 7, 2010

How Dell Makes Money On Twitter

Jennifer Van Grove did an interview with Richard Binhammer from Dell and asked him about Dell's Twitter success. Dell's main strategy as she notes is to turn Twitter into an opportunity to build better relationships with customers. They use it as a platform to directly connect with the customer. She goes on to list the 3 principles that Dell applies when using Twitter.

Tons of big and small businesses are getting on Twitter. Most use it as a spamming tool first until they learn how to use it properly. If you are throwing up links to products on every tweet, do not expect to be successful with Twitter. Many think Twitter is just full of Spam and refuse to accept it as a legitimate tool.

On a final quick note, Jennifer has some excellent articles at Mashable. If you get a chance to browse her work, it is worth the time.

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