Tuesday, November 16, 2010
Analytics firm comScore reported on Tuesday that they expect online spending during the holiday season to increase by 9 percent over last year. What great news this is for all of us. Back in October put the word out that they expected an increase of 7 to 9 percent. At that time they also warned that any turn downward in the unemployment rate, price inflation or setbacks in the stock market would weigh on consumer spending. In the months of November and December of 2009, U.S. online sales rose 4 percent. In addition to that report the The National Retail Federation has said it expects 2010 holiday retail sales, which also exclude online sales, to rise by 2.3 percent this year to $447.1 billion, compared with a rise of 0.4 percent last year. Online retailers such as Amazon.com & Ebay.com as well as traditional retailers like Wal-Mart view the net as a key target of consumers, who shop online and research prices in order to avoid the hassle of going to stores. Personally I have been very satisfied with what I have seen increase wise over the 30 days leading up to Black Friday. I think it is going to be a fantastic holiday season for us.