Staring An Old Non Producing Store In The Eyes

I've done it before and you do it too. You know you do. Yes you, admit it. You have a couple of build a niche stores that produce every now and again. You know deep done that it is a good niche, but you do not know why it is not ranking or getting much traffic. Stop looking at it and revamp it.

Ask yourself these questions.

1. Is each page optimized around a different keyword or keyword phrase.
http://www.instantposition.com/seotest.php
If you score less than 37 you need to change some things via the tool suggestions. Check each page. Especially the front page of you store.

2. Does the front page of your store have at least 100-350 words of keyword driven text on it? The more food on the front page the more words you might get organic searches for.

3. Are any pages blank, broken or showing no products? Fix them or delete them.

4. Do you have any keyword driven content pages on site? Something other than store pages?

5. Are you using any content that was copied verbatim from somewhere else? If it ain't original you likely will not rank good for it.

6. Is your site completely indexed? site:yourdomain.com in Google should yield all of your pages, if not you need to submit those pages to some social bookmarking sites.

7. Are you using default category/page names and default title/description tags? Google wants you to be unique, not eBay Jr.

All of these things listed above can turn around a bland none producing store. Why spend more money on a domain or store when you cant build one the right way? Learn on your existing stores how to do it right and then go on to your next store. Sitting there watching your old store collect dust and logging into EPN 15 times a day does not work.

So YOU, yes YOU.!!!! Go fix that damn store the right way.

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